Stay Hungry

Stay Hungry is a unique, culinary experience, that fuses a connection between food and hip-hop. It began as an innovative culinary competition for high school students and has since expanded to multiple competitions, activations and a podcast. 

The identity rebrand included updating how Stay Hungry approached key visuals for promoting the competitions as well as helping build brand awareness by creating a pitch campaign for a slot on the SXSW roster.

Originally hosted on Biggie Small's birthday, the system centers around a gritty, illustrative ethos, reflective of handwritten lyric sheets.