CANTU BEAUTY: AUTUMN SOCIAL

The Show & Tell Creative team brought me on to create a social strategy for the Back-To-School/Fall season and design social posts implementing traditional Cantu style guidelines. I was tasked with developing pieces for product education posts, influencers, and concepting lifestyle image shoots. 

The result was a visual strategy that combined a mix of still graphics, GIFs, video, and lifestyle photography to reduce the Cantu’s curlista’s experiencing content burn-out.