FCB Chicago/GE: Big Ideas, Small Appliances
While GE is a familiar name in appliances, the brand hasn’t played in the countertop category in some time. To raise awareness I helped craft a campaign centered on the celebration of simple things.
If this past year has done anything, it has reminded us of the importance of simple things, and has us celebrating the genius that is simplicity, including small appliances with everything you need, nothing you don’t.
“Dinner With Mom”
“Toaster Oven Possibilities”
“Social Bites”