CANTU BEAUTY: EssenceFest

Cantu wanted to create an experience that would engulf Black, female attendees in self-care, and relaxation both IRL and online.

In partnership with Tracey Coleman and the Show & Tell Creative team, we worked with Cantu, Wal-Mart and their event production team to design an eye-catching layout for Cantu’s 2017 summer tour.

With summer and the current color palette in mind a bright orange and yellow geometric pattern brought the brand colors to life with vibrancy and movement. The festival activation style guide was leveraged on-site at EssenceFest and BeautyCon, attracting thousands of attendees